Brainstorm: Content and Target Audience

Content:

The idea we came up with to do a short film and do in horror genre, because we thought doing in horror would be more entertaining and interesting for the audience. We also did horror short film before and got positive comments from people, by knowing this information we thought it would be good to do in horror genre. Owais had an idea for the project and did a draft script, which it was one possible idea for the horror short film. We all read the script and thought that the script was good and decided to do this.  There are going to be different locations, so that the film can look good and so that the audience don’t lose interest in the film. We decided to film at the field and we are going to film in house. We decided to film at these locations, because the script Owais has done, had decided to locate in the house and outside the field.

Target audience:

Firstly, our target audience is aimed at 15 to 40, because sub-genre of this short film is zombie and usually the zombie movies are 15+ like in Resident Evil. This movie is also a zombie movie and their age rating is 15+, because it is not violent as supernatural horror movies, but it also doesn’t appeal to younger audience. This is because it can be too violent for young audience (children). Secondly, it is aimed at mainly male, because there are mainly going to be male characters and it is going to be bit of violent scenes. Moreover, it is aimed at all ethnicities, because we want this short film to appeal large audience as much as possible. Furthermore, it is aimed students, full time, part time or unemployed. This is because we are trying to aim at large audience as possible as we can and by aiming at large audience there will be more audience to watch the short film. Lastly, it is aimed at people who like zombie horror, because the genre of the short film is going to be horror and the narrative is going to be about zombie.

The film will be shown on YouTube and on social network, so that everyone can see the short film. YouTube and social network like Facebook is a good to put the short video, because there will be more people to see our video we done. On YouTube and social network, people also can comment on the video and it is a positive thing, because we get to see what our target audience think about short film and get to see if they like it or not.